Continental Introduces Genius ExpressClean™ Chemical Dispensing

How it Works for Customers

Using the intuitive Genius touchscreen, customers simply:

• Select a wash program
• Choose from store-provided chemistry options or select “Use My Own”
• Select from a menu of premium wash enhancements such as Extra Rinse, Extra Spin, Super Wash and Sanitizing Rinse
• Review an on-screen itemized receipt and start the cycle

Throughout the wash process, customers receive clear on-screen messaging and visual confirmation of all extra cycle builders and dispensing activity. The touchscreen highlights each step, allowing customers to easily track the progress of their wash while confirming delivery of selected detergents, brighteners, softeners and “extra” wash enhancements.

Advantages for Laundry Owners

For laundry owners, Genius ExpressClean delivers significant operational and financial advantages:

• Generates new revenue through premium chemistry sales and wash enhancements
• Eliminates detergent spills and discarded product containers
• Reduces clutter and improves overall store cleanliness
• Provides precision dosing to help reduce chemical waste and control costs
• Enhances customer convenience and satisfaction
• Gives owners complete control over chemistry offerings through the Genius Control settings menu
• Speeds customer rotation rates on high revenue machines, which is especially important during peak hours
• Allows operators to turn in-store chemistry options on or off at any time
• Enables selection of one or two customer prompts encouraging chemistry purchases during the wash selection process
• Supports up to four detergent, brightener and softener options per category
• Interfaces with virtually any commercial chemistry delivery system

Owners Enjoy Complete Control

In addition to creating new revenue opportunities, Genius ExpressClean gives laundromat owners flexibility in how chemistry programs are presented and sold. Through the Genius Control settings menu, operators can activate or deactivate in-store chemistry offerings, configure one or two customer prompts for chemistry selection, and customize available detergent, brightener and softener options to match their business strategy and customer preferences.

“Today’s laundry customers expect convenience, simplicity and technology-driven experiences,” said Joel Jorgensen, Continental Vice President of Sales. “Genius ExpressClean helps laundry owners meet those expectations while creating new revenue opportunities, improving operational efficiency and delivering a cleaner, more modern laundry experience.”

Compatible with most commercial chemical dispensing systems, Genius ExpressClean is designed for both new installations and retrofit opportunities. By combining automated chemistry delivery, advanced washer controls and customizable owner settings, the system provides a flexible solution for laundromat operators looking to enhance customer satisfaction, differentiate their stores and increase profitability.

Plus, the Genius hybrid Control can switch from customer-facing self-service programming and chemistry to attendant-facing full-service programming and commercial chemistry auto dosing for laundries with wash/dry/fold or commercial laundry services.

“The hybrid element of the control allows laundries to provide professional commercial laundry services with automatic chemical dosing and sophisticated programming, bringing operational efficiency, quality results and maximizing profits,” said Jorgensen.

“Moving forward, Genius ExpressClean will be available on any washer with the Genius Control,” said Jorgensen.