Express Laundry Centers
Instead of building your own laundry brand and store concept from the ground up, consider the nationally recognized Express Laundry Center® brand. The Express Laundry Center brand is featured in hundreds of successful locations across North America. Best of all, this is not a franchise, which means there are no extra fees or bureaucratic hurdles — just a clear and straightforward path to success.
What Are the Benefits of Express Laundry Centers?
An Express Laundry Center® gives you more than quality laundry equipment. You get the support, resources and services needed to build a successful laundry business. From store design and business planning to high-speed equipment, warranties, marketing and operational support, you have an experienced partner throughout the process.
Express also creates opportunities to increase revenue and serve more customers with services like wash-dry-fold, drop-off dry cleaning, dry-only and commercial laundry. Flexible equipment and chemistry integration options, including ozone sanitization and the Express Clean® automatic chemical dispensing system, allow you to customize your store to meet your customers’ needs.
With a proven concept and comprehensive support, Express Laundry Centers make it easier to focus on what matters most — providing an exceptional customer experience and growing your business.
Support & Established Brand Benefits
When you invest in an Express Laundry Center®, you get more than a proven laundromat brand — you get the expert support, financing and marketing resources to help build and grow your business. Your Continental distributor can assist with laundromat site selection, demographic analysis, store design, equipment installation, employee training and ongoing service. With CustomSelect Financing, you can access flexible equipment financing, while Continental Creative Services provides professional laundromat marketing, website development, social media, signage and grand opening support. Together, these resources give you the tools and guidance to launch, operate and grow a successful laundromat.
Helpful Resources
Frequently Asked Questions
Owner Testimonials
Is Express Laundry Center a franchise?
No, Express Laundry Center® is not a franchise, it is a trademarked laundromat concept featured in hundreds of successful locations across North America.
The Express Laundry Center brand gives you the benefits associated with a franchise while allowing you to own and control your business without franchise fees or unnecessary bureaucratic hurdles. It’s a straightforward way to build a professional, recognizable laundromat brand with the support of an experienced laundry equipment partner.
How do I find the right location?
The best place to start is with your local distributor. They can help evaluate potential sites by analyzing traffic, visibility, parking, nearby businesses, competition, demographics, utility requirements and overall profitability. They’ll also assist with lease negotiations and conduct a viability study to help you choose a location that gives your laundromat the best opportunity for long-term success. Read our article on the 8 Musts for Locating Your Laundry.
What equipment should I install in my Express Laundry Center?
Express Laundry Centers are designed around high-performance laundry equipment that helps customers complete their laundry quickly and efficiently. High-speed, soft-mount washers are an essential part of the equipment mix, providing powerful extraction to help reduce drying times and support the goal of getting customers in and out in under 60 minutes. The result is a better customer experience and more turns on your washers and dryers.
Can I finance equipment?
Yes. Flexible financing options are available for new laundromats, equipment replacements, acquisitions, retools and business expansion.
Financing helps preserve cash flow, keep working capital available, build business credit and may provide potential tax advantages. Whether you’re opening your first laundry, upgrading equipment or growing your business, CustomSelect Financing has financing solutions designed to fit your needs.
What services should I offer in my laundromat?
The Express Laundry Center model features advanced services including:
- Wash-Dry-Fold (WDF) to attract busy families, professionals and customers who prefer drop-off service.
- Commercial laundry services for businesses such as salons, restaurants, vacation rentals, hotels and fitness centers.
- Pickup and delivery to reach residential and commercial customers beyond your immediate neighborhood.
- Large-capacity washers for comforters, sleeping bags, oversized loads and commercial laundry.
- Family-friendly amenities, such as a children’s reading and play area, to improve the customer experience and encourage repeat visits.
For more ideas on expanding your laundromat’s revenue potential, read our article, How to Generate More Income Through Improved Demographic Penetration.
Laundry Center
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